EL NIDO, PALAWAN – On May 2, 2026, BJ Mercantile Inc. (BJM), a premier commercial and passenger automotive dealership, officially handed over a brand-new, modern fleet of vehicles to the Beach Bus Transport Corporation. The milestone handover ceremony, set against the breathtaking landscape of El Nido, marked the official launch of the “Beach Bus”, a revolutionary hop-on, hop-off coastal transport service designed to elevate the tourism sector through world-class transport solutions.
The strategic partnership introduces the rugged yet comfortable Ashok Leyland Oyster and the sophisticated Hongqi E-QM5 electric sedan to El Nido’s roads, bridging the gap between popular tourist spots with a reliable, fixed-schedule service.
“When we first discussed this project with the Beach Bus team, we knew that the Ashok Leyland Oyster and Hongqi EQM5 was the perfect match for their vision,” said Leilani Lim Tan, Vice-President of BJ Mercantile Inc. “El Nido’s breathtaking landscape demands a vehicle that is as tough as it is comfortable- at the same time sophisticated and sustainable.”
Redefining Palawan’s Travel Experience
- Ashok-Leyland Oyster Beach Bus: Engineered for Palawan’s winding roads, it is the first in its class to be rollover-compliant and equipped with an Anti-lock Braking System (ABS). The interior boasts heavy-duty air conditioning and ergonomic seating, promising a premium, ‘haggle-free’ and ‘hassle-free’ journey.
- Hongqi E-QM5: Setting a high standard for electric sedans, this vehicle blends iconic aesthetics with a serene, spacious cabin that feels like a private lounge. It guarantees a premium, sustainable ride reflecting the global standards of comfort and safety Hongqi is known for.
To further enhance the tourist experience, the Beach Bus service integrates modern, commuter-focused features:
- Cashless Convenience: Utilizes a modern NFC card system for seamless, “tap-and-ride” boarding.
- Fixed Frequency: Guarantees reliable departures every 30 minutes, operating from 6:00 AM until 1:00 AM daily.
- Smart and Safe Transit: Features AI-powered real-time tracking for maximum operational efficiency and passenger security.
“The Beach Bus represents a major step forward for sustainable and convenient tourism in Palawan,” stated Joseph Cua, Jr., President of Beach Bus Transport Corporation. “We are replacing the stress of haggling with a reliable, air-conditioned experience that lets travelers explore paradise on their own terms.”
Echoing this sentiment, Alec Santos, General Manager of Beach Bus, noted that El Nido’s world-class beauty deserves world-class transport services, a vision the new fleet is perfectly equipped to provide.
About BJ Mercantile Inc.
Founded in 1974, BJ Mercantile Inc. is a premier commercial and passenger automotive dealership driven by a clear vision: to be a professional, socially responsible, caring, and growth-oriented company. As an exclusive Philippine dealer for esteemed global brands, BJM’s mission is to provide quality products and outstanding services that foster the growth and development of its various stakeholders. The company remains fiercely dedicated to empowering the transportation industry and improving lives, always living by its guiding principle: “Moving forward to building better partnerships.”
About Beach Bus Transport Corporation
Beach Bus Transport Corporation is an innovative transport provider dedicated to revolutionizing mobility in the Philippines’ premier tourist destinations. By offering reliable, tech-enabled, and comfortable hop-on, hop-off services, Beach Bus aims to provide sustainable travel solutions that allow tourists and locals alike to experience paradise with ease and convenience.
Media Contact:
Beach Bus Transport Corporation
Website: beachbus.ph
Social Media: @beachbus_elnido
BJ Mercantile Inc.
Cath Singson
Customer Experience Representative
sales@bjmerc.com
+63 917 625 0679
bjmerc.com
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