Fueling Growth: BJ Mercantile Hands Over the First THACO Linker Truck in the Country to La Primera Pollo, Inc.

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A group of eight people smile in front of a large white THACO Linker truck indoors.

As BJ Mercantile Inc. (BJM) continues to celebrate 50 years of growth, transformation, and service to the Philippine transport sector, we are thrilled to mark another major milestone. This week, we officially handed over the very first all-new THACO Linker medium-duty truck in the Philippines to our newest strategic partner: La Primera Pollo, Inc.

This handover is more than just a fleet delivery; it represents a shared vision of modernizing local logistics. By combining La Primera’s dedication to quality food distribution with BJM’s commitment to providing reliable, high-performance commercial vehicles, we are setting a new standard for the country’s logistics industry.

Partnering for Top-Quality Delivery

La Primera Pollo, Inc. has built a reputation for delivering high-quality poultry products across the country. To maintain the freshness and safety of their goods, they need a logistics partner that is as dependable as they are.

“Our partnership with BJ Mercantile and the acquisition of the THACO Linker truck are pivotal to our mission of delivering top-quality poultry products across the country,” shared Ms. Jocelyn Tamayo, CEO and President of La Primera Pollo, Inc., during the handover event.

Embracing her role as the pioneer buyer of this new model, she added: “As the buena mano of buying the first Thaco truck, once it starts rolling on the street, I am positive that it will bring in more sales for us both.”

Built for the Demands of Local Logistics

To meet the rigorous demands of La Primera’s nationwide operations, the THACO Linker T2-16 was the undeniable choice. Engineered by THACO AUTO– one of Southeast Asia’s leading automotive forces, the Linker T2 is designed specifically to tackle the challenging terrains and heavy payloads of Philippine logistics.

Here is what makes the THACO Linker T2-16 the perfect addition to La Primera’s growing fleet:

  • Heavy-Duty Performance: Powered by a 6.8L 6-Cylinder Diesel Engine with a Turbo-Intercooler, it delivers an impressive 245 Ps of maximum power and 950 Nm of torque.
  • Optimized Capacity: With a Gross Vehicle Weight (GVW) of 16,000 kg and a versatile payload capacity of 10.5 to 11 tons, it maximizes every delivery run.
  • Precision and Safety: It features an 8-speed forward and 2-reverse manual transmission for absolute control. Safety is prioritized with a pneumatic drum brake system equipped with ABS, ensuring reliable stopping power on diverse terrains.
  • A Premium Workspace for Drivers: Recognizing that a comfortable driver is a safe driver, the truck features an ergonomic day and sleeper cabin. It comes fully equipped with heavy-duty air conditioning, an adjustable driver’s seat, and a 7-inch AVN touchscreen.
Four people stand smiling in front of a "BJ Mercantile Inc." backdrop.

A 50-Year Legacy of Trust and Support

As the exclusive distributor of THACO AUTO in the Philippines, BJ Mercantile Inc. is proud to expand our portfolio of global brands, which includes Scania, Ashok Leyland, and Fuso.

“We are proud to provide La Primera with transport solutions that are innovative and dependable,” said Leilani Lim Tan, Vice President of BJ Mercantile Inc. “The THACO Linker represents our commitment to bringing world-class Vietnamese engineering to the Filipino market, backed by our comprehensive after-sales support.”

As La Primera Pollo’s new THACO Linker hits the road, it carries with it our half-century legacy of moving businesses forward. We look forward to seeing La Primera’s continued growth and success!

Are you looking to upgrade your logistics fleet with reliable, high-performance trucks? Discover what the THACO Linker can do for your business. Contact our sales team at sales@bjmerc.com or explore our full truck lineup at bjmerc.com/brands/thaco-auto/trucks/

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